⚖ Oral Arguments, with Context

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McWhorter, et al. v. The Procter and Gamble Company — 9th Cir. (Oct 19, 2026)

No. 25-3161 Argued October 19, 2026 Published October 23, 2026

The Ninth Circuit hears a dispute over the labels on Pantene and Herbal Essences shampoos and conditioners. Two shoppers sued Procter and Gamble, alleging that claims such as ninety percent natural origin mislead buyers when ingredients undergo industrial chemical processing. The district court dismissed the case, reasoning that the front labels were ambiguous and the explanations on the back defeated the claimed deception. The shoppers will ask the court to let their claims proceed; the company will defend the dismissal. At this stage, the question is whether the complaint states a plausible legal claim, not whether the shoppers have proved their case.

McWhorter, et al. v. The Procter and Gamble Company (No. 25-3161) — U.S. Court of Appeals for the Ninth Circuit, argued October 19, 2026.

Sources
Argument audio — official Ninth Circuit recording:https://cdn.ca9.uscourts.gov/datastore/media/2026/10/19/25-3161.mp3
Case and argument date — official court archive:https://www.ca9.uscourts.gov/cases/streams-videos/archive?case=25-3161&hearingDate=2026-10-19
Dated case entry — official court recordings overview:https://beta.ca9.fedcourts.us/cases/streams-videos/
Product labels, allegations and dismissal — prior district-court order, March 28, 2025:https://cases.justia.com/federal/district-courts/california/candce/3%3A2024cv00806/424743/39/0.pdf
Motion to dismiss — Federal Rule of Civil Procedure 12(b)(6):https://www.law.cornell.edu/rules/frcp/rule_12
Standing requirements — Lujan v. Defenders of Wildlife, Supreme Court majority, part II:https://supreme.justia.com/cases/federal/us/504/555/
Standing at the pleading stage — Spokeo v. Robins, Supreme Court majority, part II:https://www.law.cornell.edu/supremecourt/text/13-1339

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