Uyte, LLC and SEG Hockey, LLC v. Mammoth Hockey, LLC — 10th Cir. (Sep 16, 2026)
A small Oregon company called Mammoth Hockey, which has sold hockey bags under that name since 2014, is in a trademark fight with Utah's National Hockey League team. After a fan-voting process, the club unveiled the name Utah Mammoth in May 2025 and began selling branded merchandise, including hockey bags. The bag maker says the much bigger team's reach could bury its older brand and confuse buyers; the team says the two marks can coexist. Mammoth Hockey asked a Utah district court to temporarily stop the team from using the name while the trademark case continues. The judge refused, and this appeal asks whether the court used the right test for so-called reverse confusion.
Uyte, LLC and SEG Hockey, LLC v. Mammoth Hockey, LLC (No. 25-4166) — U.S. Court of Appeals for the Tenth Circuit, argued September 16, 2026.
- 0:00Introduction
- 1:16Advocate — Gerald Griffin
- 18:03Advocate — Bruce Ewing